Season: Fall/Winter 2017
Key Pieces: Z.N.E. Pulse Knit and jacquard hoodies
Editor’s Notes: adidas’s new “Z.N.E.” collection is the first apparel range of its kind to be inspired by the rising heartbeat of athletes before a game.
Having worked closely with athletes during the development process, such as collecting and analyzing data to help shape the range, the line features a variety of knitted and jacquard hoodie designs that have been created to seamlessly move from game day to any day.
Meticulous craftsmanship is further evidenced in the trim details, iconic design markers and functional construction. The knit version also ensures the wearer stays cool when the pre-match heat is on.
The collection is highlighted by leading athletes, including Manchester United midfielder Paul Pogba and Real Madrid forward Gareth Bale.
Priced at $110 USD to $200 USD, the range is now available at adidas retailers worldwide.
Furthermore, in collaboration with top producer Mike WiLL Made-It and rapper YG, adidas also introduces an original track “Heart of A Lion,” that was inspired by Super Bowl 50 MVP Von Miller’s heartbeat during training.
In other three stripes news, Pharrell’s adidas Tennis collection is ’70s-inspired chic.