After taking a look at some of the products released by A$AP Rocky in celebration of his Selfridges collaboration, VOGUE takes us on a tour of the immersive retail concept with its latest video.

Outfitted to mirror many of the aesthetic cues flaunted throughout American bodegas, including checkered flooring, hand-written signs on flourescent card, and a cluster of random products, the AWGE Bodega is chock-a-block with product such as special edition Krispy Kreme doughnuts, an AWGE DVD, as well as A$AP Ferg’s very own brand of energy drink.

Take one of your most detailed looks inside the bodega concept above, and let us know your thoughts in the comment section below.

In other news, watch A$AP Rocky lose it on stage after his set got cut short.

Words by Adam Mark
Weekend Editor

Adam is Highsnobiety’s Weekend Editor and splits his time between overseeing all weekend content and studying Economic and Social Communication at Berlin’s University of the Arts.

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