After highlighting KITH’s Flamingos soccer club this past spring, its collaboration with adidas Soccer continues this fall, as the New York Cobras are particularly featured. The Miami Flamingos also make their return, while being joined by an all-new third club.
Ronnie Fieg explains, “The Cobras was our first club and one of the main reasons we began this journey with adidas. The team’s colors of black, white, and red symbolize our home base of New York, as the club plays in the depths of the city and often at night with the city lights behind them. To elevate our kits from last season we partnered with some iconic brands to sponsor the teams and have their logos live collaboratively with ours.”
He added, “For the Cobras that sponsor is Coca-Cola, a brand I’ve admired for as long as I can remember and am blessed to have a strong relationship with. Their classic red logo fits seamlessly with the Cobras kits.”
With this season two edition emphasizing colder weather, the range is comprised of apparel and six new footwear styles, as each team is equipped with street and turf models. For the street, KITH offers three new renditions of the Nemeziz UltraBOOST 17+ silhouette, while a redesigned laceless version of the Nemeziz 17.1 TR secures the turf. Lastly, a full assortment of accessories such game socks, caps, beanies, neck gaiters, reversible duffel bags, and more round out the line.
To celebrate the launch of Season 2, as well as the addition of their third club, KITH will open a pop-up shop inside of Fred Segal’s Sunset Strip flagship in Los Angeles.
The Kith x adidas Soccer Season 2 collection releases this Friday, November 3 at all Kith retailers, the Kith Fred Segal Pop-Up and online.
Furthermore, KITH and EA Sports have teamed up to incorporate all of the KITH x adidas Soccer kits (The New York Cobras, Miami Flamingos, and Los Angeles Rays) into FIFA 18 as unlockable exclusives.
The partnership also ties into a special event that will be held at KITH’s Manhattan flagship and the LA Pop-up, where people will have the chance to compete in a single-elimination tournament of FIFA 18 to win a special prize.
In other news, here’s a first look at the Supreme x ‘Akira’ FW17 collection.