Yesterday, adidas announced plans to create 3D-printed sneaker midsoles as part of the brand's Futurecraft series. Today, we were given the chance to check out some of the brand's samples in the flesh.
The key feature - an off-white honeycombed midsole - is saddled with a knitted Primeknit upper that strongly resembles an Ultra Boost, yet adidas hasn't officially communicated the sneaker's nomenclature. The shoe is significantly more weighty than it seems in pictures, but both responsive and comfortable on-foot - the midsole itself is relatively stiff and resilient without being brittle. It certainly doesn't offer the marshmallow-y ride of its Boost counterpart.
adidas's forthcoming rollout and the implications 3D printing may have on the sneaker market are interesting; the Three Stripes would have us walk into an adidas store and have a custom midsole printed specifically for the contours of your foot. But how soon can we be printing sneakers in our own home? How long until the sticker price for a pair of shoes is insignificant, and sneakerheads are paying monthly fees to 3D-print kicks in their home like an Adobe license?
As far as a 3D-printed midsole, this could be a game-changer for avid runners (depending on how well it stands up to repeated punishing), but how many casual sneakerheads are dying for a pair of Stan Smiths with a custom 3D-printed sole? In either case, we're excited to see more.