Darryl Brown & adidas Honor All-Star Weekend's Unsung Heroes
Designer and stylist Darryl Brown, who sat down with us for an interview in May 2021, is ready for the festivities of 2022 All-Star Weekend (going down on February 18-20), but he's looking at this year's annual sporting events through a different set of eyes.
While everyone tends to marvel at the celebrity sightings and the league's most prominent players under one roof, Brown wants to remind people about those behind the scenes who make All-Star Weekend happen: the workers at the Cleveland Caveliers' Rocket Mortgage FieldHouse stadium.
Linking up with adidas, the two have unveiled the "Made Possible" campaign, which features some of the arena staff outfitted in contemporary workwear looks by designed by Brown and manufactured by adidas.
This isn't the first time Darryl Brown and adidas have rubbed shoulders.
In November 2021, the German sportswear brand and his Midwest Kids label dropped a successful collaboration of apparel and a pleasing OG Forum 84.
As the collection proved to be a game-winning 3-pointer, we were bound to see them cross paths again, bringing us to this very celebration.
"All Star Weekend is a moment full of glitz and glamor, but no one takes the time to talk about all all of the people behind the scenes that pull everything together, the countless 'unknown' individuals who make sure our entertainment is met with a seamless experience," Brown said proudly. "That's my intent with 'Made Possible.'
"This is an All-Star moment for the arena workers too. They're the soul of the NBA and the fuel that keeps it running."
