Brand: adidas

Model: AM4ATL & AM4ATL cleats

Key Features: The SPEEDFACTORY-produced sneaker features a full-length Boost midsole with a Continental rubber outsole. Its knit upper sees Three Stripes branding on either side, as well as a black and silver heel counter. A tie-dye pattern is printed onto the upper.

The cleats feature the same upper design with a knit ankle collar and a studded outsole.

Release Date: January 28

Price: $200

Buy: adidas, Foot Locker, Champs, Eastbay, and select Atlanta-area Foot Locker and Champs Sports stores.

Editor’s Notes: To celebrate Super Bowl LIII being held at Atlanta’s Mercedes-Benz Stadium, adidas and Foot Locker have teamed up on a very special SPEEDFACTORY release dubbed AM4ATL (adidas Made for Atlanta).

SPEEDFACTORY is adidas’ new-age production facility that uses an accelerated digital production process to create limited runs of shoes up to 36 times faster than industry standard production times.

The sneakers will be available in limited quantities online at the aforementioned retailers, as well as at select Foot Locker and Champs Sports stores in Atlanta. Retail is set at $200.

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