[UPDATE: 7/18, 4:45PM] Following the cancellation of the initial launch, the adidas Originals x AriZona Iced Tea collaboration will still be available to the public at a later time. Please visit AriZona Iced Tea and adidas NYC Twitter accounts for updates on the release.
Earlier this morning, adidas Originals hosted a pop up launch for its AriZona Iced Tea collaboration. What was expected to be a fun event paying homage to every New Yorkers favorite bodega beverage quickly transformed into the biggest NYC sneaker launch since the Jeff Staple x Nike SB “Pigeons” riot in 2005. In result, police have shut down the event and multiple injuries reported.
The launch saw two AriZona Iced Tea-inspired colorways to the Yung 1 and Continental “The Great Buy” pack featuring the beverage brand’s iconography. However, the biggest highlight is that each shoe only costs the price of a can of iced tea.
Set to release for $0.99 at 11am EST today, fans and resellers lined up around the block, camping out since 3 AM in the morning for a chance to cop.
By the time doors were supposed to open, approximately 700 people flooded the streets of Nolita, extending from the Supreme store (190 Bowery) to the pop-up event on 208 Bowery. Similar to the scene in ’05 at Reed Space in LES for the SB Pigeons, the pop-up caused chaotic scenes. According to Business Insider, two teenagers were assaulted at the event, alongside one eyewitness saying a teenage girl was hit over the head with a bottle.
Police were forced to shut down the launch without a single pair being sold.
In the aftermath, the 99-cent sneaker is now selling for over $200 on StockX. Since no one at the event was able to purchase the sneaker, that resell price is expected to increase throughout the day.
For more on the adidas x AriZona Iced Tea pop-up launch, stay tuned to Highsnobiety.
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