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Brands: adidas Athletics x Reigning Champ

Season: Summer 2017

Key Pieces: PureBOOST and alphabounce silhouettes

Editor’s Notes: After debuting its first collection featuring Primeknit, adidas Athletics and Reigning Champ join forces once again for another capsule that is showcased in this campaign featuring Dallas Cowboys star quarterback, Dak Prescott and Los Angeles creative/Wilhelmina model Indyamarie Jean.

Comprised of premium apparel and footwear that fuses the latest in adidas innovation with Reigning Champ’s meticulous craftsmanship and minimalist aesthetic, the drop highlights new iterations of the PureBOOST and AlphaBOUNCE — as well as tees, pullovers and pants for men, tights and crop tops for women, and hoodies and jacquard bombers for men and women that are built with a unique Primeknit weave engineered to provide comfort and style.

With the footwear ranging from $140 to $180 USD and the apparel going from $45 to $210 USD, the collection launches globally at select adidas stores, Reigning Champ flagship locations, and online starting this Friday, August 4. Additionally, the footwear will drop by the end of the month in the U.S.

Also, adidas by kolor explores creative destruction for summer.

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Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night