Amsterdam, consider yourself invited. In celebration of adidas’ Members Week, the sportswear brand brought the digital to the IRL through its CONFIRMED platform with live events in cities worldwide. After a series of golden ticket treasure hunts in Tokyo, Berlin, New York, Paris, and London, it’s Amsterdam’s turn.
Here’s how to get involved: Users can find their way to the immersive pop-up event using the adidas CONFIRMED app. Upon arrival at the venue, guests will be entered into a raffle to win an exclusive golden ticket. Winning one of these tickets grants automatic wins to every adidas CONFIRMED raffle for a full month.
Even if you don't strike it lucky with a golden ticket, all participants will be gifted individually numbered and signed illustrations made by the Ukrainian artist Vasya Kolotusha. Kolotusha’s illustrations center everyday objects in bright, colorful relief and getting one of his works is as easy as showing up at the event and participating in the raffle.
Sound exciting? Here’s how to get involved: Check out the CONFIRMED app for more details or follow these coordinates (Latitude: 52.374280, Longitude: 4.900550) on the given date and times to discover more of adidas’ immersive experiences. If coordinates aren't your things, then head to this address instead: Zeedijk 93.