Brands: adidas Consortium x JUICE
Model: NMD Racer "Juice"
Key Features: Sock-fit Primeknit upper, premium suede panels, translucent outsole, textured laces, co-branded sock liners, reflective monochrome print, and a branded heel-pull.
Release Date: Pre-launch on January 13; global release on January 20.
Editor’s Notes: For its first SS18 drop of the year, adidas Consortium teams up with CLOT-helmed Hong Kong sneaker store JUICE to deliver a sleek revamp of the popular NMD racer — this time in a black colorway.
Designed with support and comfort in mind, the new drop combines Boost midsole technology with QUICKSTRIKE forefoot inserts and running-inspired spikes for extra grip. You'll also find CLOT's unmistakable Alienegra motif artwork, created in collaboration with Japanese artist Madsaki, on the upper sole and heel tag.
For those looking to cop, JUICE will be holding a pre-launch at its store on January 13. For those of you not based in Hong Kong, the NMD Racer "Juice" will be released globally on January 20. Stay tuned for further release information.
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