adidas Originals has tapped hip-hop artists Buddy and Kamaiyah, as well NBA rookie Trae Young, to star in its new Crazy Boost You Wear campaign for FW18. Titled “Rejection Fuels Crazy,” the project is all about overcoming rejection and being proudly driven to make it to the next step.
adidas‘s latest Crazy BYW collection consists of the Crazy BYW ($150), Crazy BYW II ($140), and Crazy BYW X ($180). The ’90s basketball silhouette has then been revitalized by a triple Boost podular midsole design, showcased in six colorways.
Made to be worn both on and off the court, adidas Originals’ new Crazy BYW sneakers launch at select retailers and adidas.com on November 1.
In other Three Stripes news, Pusha-T reveals the sneakers adidas Originals is dropping at ComplexCon.
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