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adidas Originals
adidas Originals
adidas Originals

Brand: adidas Originals by Pharrell Williams

Model: PW BYW LVL X

Key Features: Updated knitted upper construction, pod sole construction featuring BOOST technology, two striking pink and black colorways, “Ambition” text embroidery on the vamp of each shoe in bold white letters.

Release Date: July 13, 2018

Price: $250 / €250 / £220

Buy: adidas Originals flagships, online, and select retailers TBC

Editor’s Notes: adidas has confirmed that the next Pharrell Williams sneaker collaboration to hit shelves will be the musician slash designer’s take on the Crazy BYW, dubbed PW BYW LVL X. It will arrive in two distinct colorways.

The highlight of the design is the embroidered ‘Ambition’ on the vamp of each shoe in bold white letters, contrasting nicely with the pink and black colorways.

“The best things in life take time and are rarely perfect first time round. There is something beautiful about that process, from the intangible to the tangible. I continue my basketball journey with adidas. The next step. The X phase,” said Pharrell.

Pharrell himself teased this specific colorway back in April via his Instagram page. The singer was seen donning the multi-patterned iteration that is now officially releasing to the public. Peep the post below to check out how he styled it.

As a black man, my ambitions come in many different colors.

A post shared by Pharrell Williams (@pharrell) on

Due to the limited nature of this release, you’ll need to be quick if you want to scoop yourself a pair. Check out the sneakers in detail above and then leave your thoughts in the comments.

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A Berlin-based gal from Brum.

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