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Brand: adidas Originals

Model: Deerupt

Key Features: Inspired by the midsole web detail of the adidas Marathon and adidas New York sneakers, the Deerupt is draped in mesh, with adidas’ iconic moustache detail on the heel. The shoe’s purposeful “toe-down” design was fine-tuned by adidas designers to look its very best not only in person, but also when photographed on Instagram.

After the first release, we now see “Aero Pink” and “Bluebird” colorways.

Release Date: April 12

Price: $110

Buy: adidas.com/DEERUPT

Editor’s Notes:  For a detailed breakdown of the archival design references that adidas used for the Deerupt, see our visit to the adidas archive, including quotes from Global SVP of Design for adidas Originals & Style, Nic Galway.

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Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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