adidas Originals officially revealed its latest sneaker the Deerupt last week and we quickly got our hands on it for an in-house editorial shoot to show off its ‘gram-worthy features and styling potential.
The Deerupt—its name a portmanteau of disrupt and erupt—is at once minimalist and bold thanks to its central design feature: the grid. The grid is inspired by urban planning, architecture, and patterns in nature and first featured on the midsole of the New York Runner and Marathon shoe in the 1980s. For the Deerupt, it’s been stretched and warped to envelop the entire shoe, exaggerating the sneaker’s proportions and giving it its striking appearance.
James Thompson, Global Senior Designer for adidas Originals, tells us, “The mesh is one of many classic technologies from the archive, and I think it’s never really been celebrated somehow. It’s got such an impactful visual quality that it seemed a shame that we shouldn’t explore that, and really, take it to the next level and see how it would be re-envisioned for the future. I think, just by taking that sort of classic midsole mesh and applying it to the upper as well, just creates this whole new kind of graphical feel, which we’ve never really applied to a shoe before.”
The new design also features an ultra-lightweight construction with a knit upper wrapped in stretchy netting. On the inside, adidas guarantees a superior fit by implementing zoned foam pockets molded along the shoe’s interior lining that locks the foot in place and provide a supportive compression. As a result, the shoe conforms to the wearer’s foot.
The Deerupt launches in a “Solar Bird” colorway that also harks back to the adidas archive by mixing two iconic adidas color schemes, Solar Red and Bluebird — more colorways are expected soon.
- Photography: James Pearson-Howes
- Photo Assistant: Andy Price
- Styling: Atip W
- Styling Assistant: Sophie Casha
- Production: Ufuk Inci
- Hair & Make-Up: Andjelka using M.A.C Cosmetics and Bumble & Bumble
- Models: Jenella @ IMG Models, Charlie @ PRM Models, Jibril @ Wilhelmina
- Clothing: Kenzo, Reserved, Aries Arise, Tourne De Transmission, WEEKDAY, Casely-Hayford, & Other Stories, Berthold, Qasimi, Baracuta, Vivienne Westwood, UPPW, Kith, & Daniel W Fletcher