adidas EU has some of the best Black Friday deals for you this year with 30 percent off full-priced items and outlet products alike. To sweeten the deal there will be free shipping on everything. Note that certain products are excluded from the promotion and that these deals are for the EU site only, for the US deals go here.

Headlining adidas’s deals is the fact that – for the very first time – the hugely popular NMD and Ultra Boost silhouettes will be eligible for Black Friday discounts. Sneakerheads will know how rare it is to find either silhouette discounted, making this a big deal.

Customers in the EU can use the code: BLACKFRIDAY at checkout to take advantage of this deal (DE/AT customers use code: CYBER30).

To help you navigate the deals we’ve rounded up a selection of our 20 favorite discounted products you can now shop, split up by footwear and apparel, as well as whether the products are full priced or outlet items. Peep our selection below.

Full-Priced Products - 30 percent off

Footwear

EQT Support ADV PK

adidas Originals

No Offers
Supernova Shoes

Supernova Shoes

adidas

No Offers
EQT Support 93/17 Shoes

EQT Support 93/17 Shoes

adidas

No Offers
Ultraboost Uncaged Shoe

Ultraboost Uncaged Shoe

$126

adidas

Buy at adidas US

EQT Support Ultra PK 'King Push'

$142

adidas Originals x Pusha T

Buy at Overkill Shop

Apparel

Pharrell Williams HU Track Pants

Pharrell Williams HU Track Pants

adidas

No Offers
Quilted Jacket

Quilted Jacket

adidas

No Offers
3 Stripes Jersey

3 Stripes Jersey

adidas

No Offers
Trefoil Wind Pants

Trefoil Wind Pants

adidas

No Offers
Relaxed Cropped Track Pants

Relaxed Cropped Track Pants

adidas

No Offers
Challenger Track Pants

Challenger Track Pants

adidas

No Offers
Crazy 8 Coach Jacket

Crazy 8 Coach Jacket

adidas

No Offers
Padded Bomber Jacket

Padded Bomber Jacket

adidas

No Offers
Logo Tee

Logo Tee

adidas

No Offers

Outlet Products - extra 30 percent off

Footwear

Climacool 2.0

Climacool 2.0

adidas

No Offers
EQT Support Ultra Primeknit

EQT Support Ultra Primeknit

adidas

No Offers
Gazelle Shoes

Gazelle Shoes

adidas

No Offers

Apparel

Crew Sweatshirt

Crew Sweatshirt

adidas

No Offers
EQT Parka

EQT Parka

adidas

No Offers
Shell Jacket

Shell Jacket

adidas

No Offers

For deals on the U.S. adidas site check here and then take a look at our Black Friday 2017 deal roundup here.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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