adidas continues its innovative efforts by this week introducing FORGEFIBER, a futuristic stitching technology that efficiently provides precise fit and support in performance footwear. The process makes use of TPU-coated yarn that maximizes the ability to provide targeted zones of stretch and lockout when stitched and heat-compressed, resulting in 30 percent more resistance, all while using less thread.
“Every sport is about movement and every athlete is unique,” stated Jon Munns, senior design director on the adidas Future team. “They all have different needs and when we are designing products for them, we are trying to create the very best for them to support their movement.”
The first example of FORGEFIBER that will be available to the public arrives this month via the brand's AlphaBOUNCE sneaker. Here, the design process draws inspiration from body movement and the exploration of how organic cell structures grow. The result is a stronger yet more flexible upper that adheres to each sport differently.
“Running is more about linear movement,” said Jason McGinnity, a designer on the adidas Future team. “The super flexible and strong FORGEFIBER upper for a runner will provide enhanced lockdown and stability in the midsole for a smooth gait cycle. For basketball we want to be much more prescriptive in certain areas of the shoe, like on the lateral for heavy cutting.”
You can look forward to the AlphaBOUNCE LTD FORGEFIBER arriving in core black ($140 USD) this month through adidas.
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