After the announcement of their new state-of-the-art SPEEDFACTORY in Atlanta, adidas today unveiled the first product created at its SPEEDFACTORY in Germany – the adidas Futurecraft M.F.G. (Made for Germany).

Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. is the first step in adidas's push for next-level innovation in the footwear industry. The shoe will be a part of adidas Running's roster and will be an initial test with the goal of rolling into other categories in the future.

A key feature of the new Futurecraft shoe is the integration of ARAMIS technology, which has been used to understand the exact motions of an athlete's foot while running. This led to the 3-stripe cage and traditional heel counter being replaced with a series of patches that are placed across different parts of the shoe to provide the best possible support. The final key feature is a new torsion bar, which is fitted into the outsole, for greater flexibility. As always, adidas has included its BOOST technology and PRIMEKNIT on the shoe for maximum comfort.

The adidas Futurecraft M.F.G. will retail exclusively in Germany, but we expect adidas will roll this approach out across further markets in the near future, with the U.S. being the next to benefit from the SPEEDFACTORY model.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.