We continue to collaborate with the world's leading brands as we team up with adidas Consortium on the increasingly popular Ultra BOOST and always timeless Campus 80s.

Although the former was introduced as a long-distance running silhouette in 2015, the innovative sneaker has since found a welcome home on the streets. Lauded for its lightweight construction and unique sole unit, our joint Ultra BOOST comes in an understated lavender grey colorway, giving emphasis to the design's aesthetic elements. Key highlights in our makeover include a soft taupe knitted upper with a matching real leather cage, alongside a leather insole with custom Highsnobiety allover patterning and branding, elevating the model from its athletic roots and giving the Ultra BOOST the luxury treatment it deserves.

The latter was originally introduced in the '70s for use on NBA courts. Surviving the rougher years of the league, when basketball was a more violent, less vigilantly refereed sport, the low-top silhouette enjoyed an illustrious post-NBA career in hip-hop and later as a fully-fledge lifestyle shoe. Now, the model arrives with a never-seen-before glove leather upper and contrasting butter soft tan leather lining that features custom Highsnobiety allover patterning and branding.

Take a first look at both sneakers above and stay tuned for a further look. A pre-release will be available through Highsnobiety's online store on April 2 at 4 p.m. CET / 10 a.m. EST / 7 a.m. PST, as well as in-store at SOTO Berlin. Afterwards, a limited release will take place on April 9 at No.42 Paris, No.74 Berlin and global adidas Consortium accounts.

The adidas Consortium x Highsnobiety Ultra BOOST will retail for $180 / €180 / £130. The adidas consortium x Highsnobiety Campus 80s will retail for $120 / €120 / £85.

Keep up with the conversation by tagging #adidasxhighsnobiety

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