adidas new release system

adidas this week announces a brand new release format, featuring updates to the adidas app. Promoted as a better, faster, and fairer way to shop, the system has already been put into place on the app, and will soon be making its way to

To take advantage, simply download adidas’s mobile app and create an account. Next, you’ll want to turn on notifications to ensure you never miss a drop. On launch day, designate your size, then open the app during the release, and you’ll have 15 minutes to checkout if successful.

In addition, the new release format requires SMS verification, which will hopefully cut down on bot interference.

For more on adidas’s updated release system, follow here.

Next, take a look at every piece from adidas Originals’ new FW18 collab with United Arrows & Sons.

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