Today adidas's performance footwear division takes a new leap forward with the Futurecraft Series. This new tech from the Three Stripes entails a unique 3D-printed midsole that can be tailored to the specific needs of an individual's foot. Forecasting the future of this open source Futurecraft technology, adidas aims to take running shoe standards to another level, allowing adidas fans to walk into a store, briefly run on a treadmill, and instantly create a 3D-printed running shoe using the athlete's own metrics.
Although the Futurecraft initiative only marks a statement of intent for adidas thus far, the exciting technology implicates a number of exciting changes as far as material and process innovation for adidas. Stay posted for more updates on the Futurecraft Series over the next six months.
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