The integrated launch concept was conceived by creative director Ferdinando Verderi, as the truck sale represents a rejection of traditional retail and is inspired by subverting the boundaries between fashion and streetwear and overturning commonly accepted rules. The trucks in turn house the limited capsule from adidas Originals and Alexander Wang, featuring nine styles including T-shirts, sweatshirts and hoodies emblazoned with a graphic appliqué, and a group of classic sportswear silhouettes featuring a co-branded all-over monogram with an inside-out stitching of adidas's iconic Three Stripes.
In addition, the first of three footwear drops appears with this particular release, via an exclusive black colorway of the Alexander Wang Skate that notes a needle punched upside down trefoil, herringbone structured foxing tape sole, and Italian suede upper with one-piece overlay construction.
Again, the adidas Originals by Alexander Wang pop-up trucks will be hitting London and Tokyo this weekend on Saturday, September 17.
For location details in both cities follow @adidasOriginals and @AlexanderWangNY on social media and call 0344-264-1911 (London) or 03-6419-7470 (Tokyo).