Brand: Reebok x adidas
Model: Instapump Fury Boost
Key Features: The Instapump Fury Boost combines the futurism of the Instapump with the cushioning of Boost technology. The silhouette arrives in three different iterations: the "Prototype," the "OG Meets OG," and the "Black & White."
The “Prototype” model features the original white, blue, and orange colorway Steven Smith used on the sneaker's first production sample. It incorporates a subtle nod to adidas’ Boost™ revolution by incorporating the same mesh paneling used in the original UltraBOOST. The "OG Meets OG" is all about loud, head-turning colorways, pitting citron yellow against crimson and black accents. Meanwhile the "Black & White" model is built from monochrome uppers with GraphLite accents.
Release Date: The Prototype drops at atmosCon Japan on October 5, before a wider APAC release on October 11, and launches globally November 15. The OG Meets OG lands via APAC markets on October 25 before releasing in select retailers from November 22. The Black & White models land in select retailers worldwide December 6.
Buy: Select global retailers (see release dates above for specifics).
Editor’s Notes: adidas and Rebook are keeping it in the family with the release of an all-new sneaker, the Instapump Fury Boost, combining the futurism of the Instapump with the cushioning of Boost technology.
“Instapump Fury Boost is exactly something we would have tried back in 1994 if we had the technology,” said Steven Smith, designer of the Instapump Fury, “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”
According to adidas and Reebok, the Instapump Fury Boost is built for breaking free and creating the unexpected, serving as a celebration of adidas' Boost tooling. The hybrid sneaker will be offered in three packs releasing throughout this fall and winter. Expect the drops to highlight the heritage of the Fury and Boost.
Additionally, the Instapump Fury Boost “Prototype” will be available in extremely limited number (50 pairs) at atmosCon Japan on October 5.
Visit Reebok to stay tuned in to what is to come from the Instapump Fury Boost.
On this week’s episode of The Dropcast, we are joined by the Patta dons Edson Sabajo and Guillaume Schmidt, who are marking the Dutch brand’s 15th anniversary with historical milestones.
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