adidas
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adidas

adidas’ new, locally exclusive Rivalry Lo is limited to only 1500 pairs, and in order to cop, there is a catch.

The colorway of this latest Rivalry Lo ‘The 5’ is a nod to New York’s iconic boroughs; Bronx, Brooklyn, Manhattan, Queens and Staten Island. adidas has elected five advocates in each borough, and to get your hands on one of these limited pairs, you’ll need to slide in the DMs, and arrange a face-to-face meetup. No lineups, no sneaker bots.

adidas will only drop the number of pairs that the five advocates will have sold to their audience within the game period, which ends on December 8, 2019. The handles for each adidas advocate can be found below.

@ogchantal, Manhattan
@justjuice, Bronx
@kwasikessie, Manhattan
@hsoji, Queens
@ogyayaa, Bronx

Don’t forget to regularly check out the hashtag #adidasrivalry to stay up-to-date on the latest news regarding this exciting and unconventional drop. 

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.