UPDATE: Portland Business Journal has confirmed the following information is from an investor day at adidas' German headquarters.
"A year ago the momentum was primarily in Originals and today the momentum is across the board in performance product and Originals," said Mark King, adidas Group North America President. "The most exciting for us is the momentum in running and training apparel. Those are the two biggest categories, period."
"It's no longer just a couple of products. It's now the brand is hot. We feel confident we can sustain growth."
Read out original story below.
According to NPD Group sports industry analyst Matt Powell, adidas plans to reach a mark of $5.3 billion USD in sales in the United States by 2020, a number Powell suggests should be reached rather easily.
Throughout history, adidas has struggled somewhat with gaining and keep traction in terms of U.S. sales, specifically combating that of Nike, until a recent spike over the past few years, largely due to the signing of a number of wide-reach influencers and the launch of such technologies/sneaker lines as Boost and NMD, among others.
Also worthy of note, Powell disclosed that as of today, sales of adidas and Nike are virtually the same outside of the U.S., a market adidas has historically capitalized on.
Will adidas continue its upward trend? Let us know what you think.
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