Brand: adidas Skateboarding
Key Features: One-piece suede upper, perforated Three Stripes, fold-down tongue, textured sidewalls and gum rubber wrap for durability and board control, cupsole, adiTuff technology reinforcing the toe box, molded EVA lining for all-over support.
Release Date: September 1
Buy: adidas retailers and online
Editor’s Notes: adidas Skateboarding this week announces the latest addition to its 3ST franchise, the 3ST.003. The silhouette was pioneered by senior footwear designer Scott Johnston, with insights from Miles Silvas and other adidas pros.
“3ST.003 AKA ‘The Future Cup’ was a concept to bridge the space between indoor soccer shoes and traditional skate cupsole,” says Johnston. “We set out to build a shoe that was modern yet not a spaceship. Simplify and keep the key attributes that make a good skate shoe: suede, tacky gum rubber and form fitting that sits low and flat to the ground. Simple yet bold and staying true to the adidas DNA.”
“At concept stage the brand was just releasing great interpretations of the archive with shoes like NMD. We felt the skate footwear market was looking flat and boring and needed something new. When we set out to build this new design language we reached out to our skate team to include them in this creative journey. We wanted to ensure they had ownership of this new style. This way it’s an instant success. If the team backs it, that’s all that matters!”
In adding on the overall inception of the sneaker, Johnston concluded, “This whole process for 3ST was the ultimate collaboration working process. We arrived in Germany for a sketch session and this Future Cup concept was half baked. After four days of intense sketch sessions with the greater Originals team we left with three bangers that were all speaking to each other. I’m so pleased with the outcome of this one; not only is the fit and feel top notch for skate but its fresh as hell just to rock.”
adidas Skateboarding’s 3ST.003 ($90) is scheduled to arrive at speciality retailers worldwide, as well as online, beginning September 1.
For more, here’s where you can buy the new adidas x Mark Gonzales Aloha Super.
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