Model: SPEEDFACTORY AM4
Key Features: Precise fit-programmed upper for increased midfoot and heel lockdown, floating torsion bar for flexibility and stability, comfort-fused bonding construction that eliminates the need for glue, responsive Boost cushioning, NFC enabled to unlock an exclusive digital experience.
Release Date: Beginning December 6
Buy: Select retailers and adidas.com
Editor’s Notes: adidas has partnered with local creators in New York City and Los Angeles for a series of limited edition SPEEDFACTORY AM4 sneakers. For this round of releases, the brand calls on Kwasi Kessie (celebrity stylist and adidas Runner’s NYC Captain), Aaron Kai (LA artist), Sadelle’s (NYC brunch hotspot), and Brooklyn Ballet (professional dance company).
The first colorway to launch (AM4AARONKAI) draws inspiration from Aaron Kai’s time spent in Hawaii and Los Angeles, connecting with the beaches and surf culture. The signature detail of this particular design is the artist’s wave-inspired mural.
The AM4SADELLE’S pays homage to the aforementioned NYC restaurant, as the colors and the chain logo are representative of being high-end, while the sneaker is still versatile enough to be worn day in and day out.
Next up, the AM4BROOKLYNBALLET signifies one of the signature black graffiti tutus from The Brooklyn Nutcracker. The brand points out that the blend of classic and contemporary mediums in the design is much of what Brooklyn Ballet is about.
Rounding out the assortment is Kwasi Kessie’s AM4KWASI, a nod to Kessie’s upbringing in Harlem and becoming a sneaker connoisseur. His affinity for fashion and running are translated into the colorway.
adidas’s new NYC and LA creator SPEEDFACTORY AM4 sneakers are scheduled to release beginning December 6 with the AM4AARONKAI. The shoe first comes to Nice Kicks, followed by availability on adidas.com and at adidas Santa Monica and adidas Century City December 8. The AM4KWASI hits Sneakersnstuff on December 7, before coming to adidas.com and adidas 5th Avenue and adidas SoHo on December 8. AM4BROOKLYNBALLET drops at Extra Butter on December 13, then December 15 at adidas.com, adidas 5th Avenue, and adidas SoHo. Lastly, AM4SADELLE’S lands on adidas.com and at adidas 5th Avenue and adidas SoHo December 20.
In other footwear news, YEEZY SUPPLY has marked down all boots to $220.
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