Key Features: Data-driven upper, floating torsion bar, bonded sole to upper, Boost cushioning.
Release Date: April 26
Price: $200 USD
Buy: adidas’s New York City 5th Avenue flagship (565 5th Avenue), adidas’s brand concept store on Broadway (610 Broadway), adidas.com, and select retailers.
Editor’s Notes: Today adidas is launching its latest SPEEDFACTORY creation with the AM4NYC. The high-performance running sneaker is ultimately designed to provide the wearer with the agility and stability required to round corners and change directions with speed.
adidas in turn analyzed years of sports science data on running movement, as well as data to design a specialized fit, then verified the results with local expert runners. The data-driven upper of the AM4NYC thus welcomes tension patches that are digitally mapped onto the shoe, allowing for varying stretch and stiffness whenever necessary.
In celebration of the launch of the AM4NYC, adidas has opened a SPEEDFACTORY Lab Experience in Brooklyn, where the public can in turn learn more about the creation of its innovative running footwear.
The AM4NYC is available beginning today at adidas’s New York City 5th Avenue flagship (565 5th Avenue), the brand concept store on Broadway (610 Broadway), adidas.com, and select retailers.
In other footwear news, here’s how sneaker brands successfully build hype.
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