Grimes is the face of adidas by Stella McCartney's eco-friendly Fall/Winter 2019 campaign. In a press release, McCartney said that Grimes is t"he perfect embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”
The fall/winter collection sees McCartney continuing to push boundaries in women’s sportswear, offering up environmentally sustainable garments made from cutting-edge fabrics. In the lookbook, Grimes wears sportswear made materials including recycled polyester made with Parley Ocean PlasticTM, and regenerated ECONYLTM yarn. adidas' innovative technologies further enhances the collection which balances style and performance, whilst limiting its impact on the environment.
The second slide shows Grimes in the new Warpknit Long Sleeve, a high-performance knitted garment with open hole structure to help athletes stay cool during intense workouts.