adidas and London-based skate brand, always do what you should do, have teamed up for a collaborative Superstar sneaker, a link up that suddenly transforms a silhouette initially considerded a basketball shoe into chunky skate-ready footwear.
The sneaker is inspired by always do what you should do’s beginnings, which comprises skateboarding and surfing with a sprinkling of upliftment.
adidas' always do what you should do Superstar also boasts an upper made of a sustainable synthetic leather which sits alongside typically skate-friendly puffy tongue and a hi-vis reflective heel tab.
The adidas x do what you should do shoe also draws on the founders’ New Zealand roots.
A map of the island country is housed on the gum sole alongside always’ uplifting mission statement: “tell your friends you love them,” which can also be found laser-etched into the shoe’s archetypal shell toe.
Being from New Zealand, always has a close connection to surf culture. This is celebrated with a sandy footprint on the sole and the words ‘London’ and ‘Mount Maunganui’, both of which are a nod to the brand’s DNA and its connection to both countries.
The always do what you should do x adidas Superstar, which lands online on February 23, is expected to be the first in a plethora of upcoming collaborative products between the two, all of which will land exclusively via the adidas CONFIRMED app.
