adidas

adidas is launching the Ultra Boost 19 runner later this week, but thanks to Snapchat you can try them on right now.

The Three Stripes has partnered with the social media network to offer sneakerheads a closer look at the shoe using an augmented-reality Snapchat lens. You also have the ability to virtually try on the shoe, even if it’s not quite so accurate (see Tweet below).

To see the preview, you need to open Snapchat and swipe through the lens tray until you see the adidas logo. There’s then a short unboxing clip, before it gives you the option to either learn more about the shoe or try them on.

The lens will be able available in select locations in New York, Los Angeles and Houston. The adidas Ultra Boost 19 drops December 15.

In other news, here’s every piece from H&M and Eytys’ just-announced collaboration.

Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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