As most people already know, the UltraBOOST line is one of adidas’ most coveted and has spawned some of the brand’s rarest collaborations and most sought after drops since its inception in 2015. Following in their footsteps, UltraBOOST 4.0 is the very latest to adopt the BOOST midsole and we’ve got the lowdown on where to cop some of the earliest colorways.

4.0 flaunts the same recognizable design profile as its predecessors but comes updated with a new Primeknit construction, refined synthetic lacing cage and adjusted heel counter. The earliest renditions saw the silhouette doused in white, grey, black and, exclusively for women, pink. While the latest colorways include navy, pearl and black and gold. You can pick them all up now via the links below.

UltraBOOST rapidly ascended the desirability rankings when first released in 2015 and the introduction of the first-ever laceless UltraBOOST, Color and All-Terrain, plus its partnership with Parley for the Oceans, all proved to be huge touchpoints for not just the silhouette but adidas as a brand.

The UltraBOOST’s success has been in part due to one of the brand’s most innovative technologies to date, the full-length BOOST midsole. Comprised of 3,000 energy capsules, the midsole brings unprecedented comfort and energy to runners and returns energy with each step. On top of that, the painstakingly engineered Primeknit upper provides a precision fit and maximum breathability.

Grab all the latest adidas UltraBOOST 4.0 colorways now via the links below and stay tuned because we’ll be bringing all the latest news on further releases coming in 2018 including the highly-anticipated “Multicolor” rendition.

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  • Main & Featured Image: TITOLO
Words by Aaron Howes
Branded Content Editor
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