Key Pieces: Drawing heavily from the aesthetics of ’90s counter culture, the collection includes ‘rave camo’ hoodies, perfect for elevating your ‘fit through the drearier months.
Release Date: The one-day-only Midnight Rave pop-up store opens December 15, from 12 PM to 8PM.
Buy: The collection is only available in Downtown LA (613 Imperial Street, Los Angeles, CA 90021). Purchases from the store will also score you entry into the Midnight Rave. You won’t want to miss the DJ lineup that includes Dancing In Ecstasy (Shane Gonzales & friends), SHABBAAAAA, Pedro, DJ Paul of Three 6 Mafia, Cozy Boys, and more.
Editor’s Notes: While many labels are capitalizing on the most recent wave of ’90s nostalgia, Midnight Studios, with a little help from AWGE, has effectively distilled the creativity, agitation and malaise of the period. Not just that, they’ve created wares that reference rather than rip-off the era, proving that the ’90s nostalgia can be done right. This latest collaboration follows a series of Midnight Rave popups with AWGE.
This latest drop features T-shirts and ‘rave camo’ hoodies, oversized cargo jeans and polo shirts that each bear a distinctly ’90s color palette. Notably, it’s a collab-heavy collection, with branded watches and socks produced by Stance, and two limited edition pairs of the ‘Drew Mama’ sunglasses in collaboration with RetroSuperFuture. Also included is the Midnight Rave CREW jackets in collaboration with Alpha Industries.
Are you gonna rave? Tell us down below.
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