Highsnobiety
Double Tap to Zoom

Yesterday, Matt Powell, vice president and senior industry advisor for the NPD Group’s sports department, released his notes on the sales performance of athletic footwear in the third quarter of 2018.

The industry expert noted that the industry as a whole grew a healthy 4 percent, but with the sports lifestyle segment outshining others and performance footwear continuing to struggle.

The 4 percent overall growth was better than Powell had expected and was carried by a strong 8 percent growth by the sports lifestyle segment. Women’s athletic footwear also outperformed the rest of the market, something that was apparently driven by excellent Vans sales.

Performance footwear's decline continued a negative trend for a fourth year. Key segments that experienced decline include basketball, training, running, and hiking.

Nike, adidas, Skechers, Vans, and Timberland sales all grew in the third quarter, although Nike's sales were flat due to a decline in sales of its subsidiaries Jordan Brand and Converse. Under Armour also experienced a decline in sales.

Powell also noticed a slowdown in growth for big brands in September, which he predicts will affect holiday sales for the athletic footwear industry.

For a full analysis of each of the footwear categories and a summary of how activewear performed during quarter three of 2018, head to NPD’s blog here.

What do you make of Powell’s notes? Let us know in the comments.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • At Fashion Week, the Sneakers Were Good. The Shoes Were Great
  • Is Tudor Doing the Tiffany Blue Dial Better Than Tiffany?
  • Nike's Seoul-Inspired Jordan Sneaker Is Back & Legimately Better Than Ever
  • How to Feel Alive During Footwear's Exquisite Corpse Era
  • Somehow, Nike's Beautifully Textural Jordan 1 Looks Even Better Than Before
What To Read Next
  • Trust Johnny Marr & Richie Hawtin for Sound Advice — in Every Sense
  • adidas Denim-fied the Samba
  • This Premium, Colorful Vans Skate Shoe Is a Straight-Up Gem
  • Nike's Matrix-Themed Air Force 1 Sneaker Is a Good Kind of Glitch
  • In "Metallic Oil Green," Nike's Best Air Max Stomper Gets a Slick Makeover
  • It Takes a Real Superstar to Recognize Another