Hot on the heels of the three-way BAIT x G.I. Joe x New Balance 710 “Roadblock” collaboration, the Southern California sneaker boutique has repurposed another one of the toy franchise's seminal characters into a striking footwear mash-up. This time around, it's Cobra Commander - adversary to Roadblock and his G.I. Joe mercenary mates - who gets the call. The navy, silver and red colors that match his outfit find their way onto the shoe's laser-etched, snakeskin-patterned leather upper. A cobra logo is debossed on the heel, while the tongue bears a custom "Cobra 574" label. The interior of the shoe boasts custom metallic BAIT x G.I. Joe x New Balance insoles and a luxurious leather lining.

The BAIT x G.I. Joe x New Balance 574 "Cobra Commander" is a BAIT global exclusive and will launch on Saturday, June 20, 2015 for $140 USD. The shoes will be available at all five BAIT chapter stores and online via raffle.

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