Beyonce arrives for the world premiere of Disney's "The Lion King"
Getty Images / ROBYN BECK

Beyoncé marked yesterday’s Juneteenth holiday by surprise dropping a new track “Black Parade,” and it comes with a powerful message and purpose.

“Black Parade” was co-written by Bey and JAY-Z. The song’s message is to empower black people, Beyoncé boastfully sings about her African heritage, ancestral wealth, complexion, and demands reparations.

Alongside the song release, Bey shared a powerful message on her website explaining the song’s purpose. “Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right. “Black Parade” benefits BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need.”

The singer’s website also includes a directory of Black-owned businesses, created and curated by Beyonce’s personal stylist Zerina Akers.

June 19, or Juneteenth, is the holiday commemorating the effective end of slavery in the United States. The date has taken on a deeper meaning in 2020 in the midst of calls for racial justice and recognition that Black Lives Matter.

Listen to “Black Parade” below.

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Words by Sarah Osei
Staff Writer