Brand: adidas Originals by Pharrell Williams x Billionaire Boys Club
Model: Tennis HU and NMD Trail “Heart/Mind”
Key Features: Both sneakers feature a knit upper with a white base and a stripe motif running across the forefoot. The NMD Hu features a trail-inspired tread pattern, embroidered text over the forefoot, and a full-length Boost midsole. Both sneakers feature BBC branding around the heel.
Release Date: October 20
Price: €250 for the NMD HU and €130 for the Tennis HU (approximately $290 and $150, respectively)
Buy: adidas Originals and select retailers (see list below)
Editor’s Notes: This particular Pharrell Williams Billionaire Boys Club NMD HU collaboration was previously leaked without the “HEART” and “MIND” embroidered text over the forefoot. Now though, thanks to German retailer 43einhalb, we get our first official look at the upcoming sneaker pack.
Comprising the NMD HU Trail and the Tennis HU, the pack will release today, Saturday, October 20, at adidas Originals and select sneaker retailers.
The sneaker design is inspired by Williams’ streetwear brand Billionaire Boys Club’s motto “Wealth is of the heart and mind, not the pocket.”
Flip through the images above and leave your thoughts on this project below. Will you be going out your way to pick up a pair?
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