New Balance

This article was published on June 1 and updated on July 11

Brand: Bryant Giles x New Balance

Model: 2002R & 2002R Mule

Release Date: July 14 & July 21

Price: 25,300 yen (approx. $185) & 22,000 yen (approx. $161)

Buy: Online at Bryant Giles' Gone Homme and New Balance

Editor's Notes: There's no better time than now to be a fan of New Balance. With Teddy Santis at the helm of Made in USA, the brand is undergoing a renaissance of sorts, with release after release flying off (virtual) shelves and touching down on the secondary market in the blink of an eye.

For its latest release, artist Bryant Giles steps into the light, taking the 2002R as a canvas for a full-bodied makeover. Comprising an olive green canvas upper, the sneaker features embroidered drawings in a variety of colors, including yellow and pink.

Stitched on the heel, "What Now?" typography nods to Giles' What Now film, which debuted in December 2021 during Miami's Art Basel events. Meanwhile, frayed edges and velcro patch branding complete the look of Giles' art-infused 2002Rs.

Note that Giles has more 2002Rs in the works, unveiling a mule-ish take on New Balance's retro runner slated to release alongside its heel-equipped counterpart.

Your Highsnobiety privacy settings have blocked this Instagram post.

Although 990s are more than deserving of all of the attention and credit they receive, over the past year or two, the 2002R has risen the ranks to become one of the brand's most popular silhouettes.

There's no questioning that the "Protection Pack" played a huge role in ensuring the silhouette's popularity, so much so that it garnered a sequel.

Your Highsnobiety privacy settings have blocked this Instagram post.

Clearly, the model's layered construction is extremely desirable, not only to sneaker enthusiasts but artists like Giles too.

Giles never backs down from the challenge of exploring new creative modes, and the Bryant Giles x New Balance 2002R collaboration proves that.

Simply put, the collaborative New Balance footwear manifests as a fresh medium of expression for Giles that just so happens to be an A1 addition to your rotation.

​​To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.

We Recommend
  • new balance 2002R 2024 sneakers
    New Balance's Two-Toned Sneakers Are Too Good
    • Sneakers
  • jjjjound new balance 2002 gore-tex
    JJJJound's GORE-TEX New Balances Are Finally Dropping
    • Sneakers
  • new balance 2002R grey beige brown
    The New Balance 2002R Keeps Getting Better
    • Sneakers
  • JJJJound's latest New Balance collaboration is a take on the 2002R silhouette.
    JJJJound's Latest New Balance Is PPPPerfect
    • Sneakers
  • A look at the Concepts and New Balance 2002r collab
    New Balance's Latest Protection Pack Gets a Proper Prelaunch by Concepts
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Merrell 1TRL SS24 sneaker collection
    True Trail Shoe Innovation? Only Merrell 1TRL
    • Sneakers
  • A model at Moschino's runway show holds a baguette-shaped handbag
    Fashion Isn't Starved for Food-Shaped Bags
    • Style
  • HOKA's Tor Ultra Low sneaker in a green and white colorway
    HOKA's Best, Chunkiest Shoe Don't Need No Classic Colorways
    • Sneakers
  • balenciaga reptile sneaker
    Balenciaga's Wicked New Sneaker Is a Dress Shoe for Runners
    • Sneakers
  • nike air max day 2024 sneaker
    Nike's 2024 Air Max Day Sneaker Is Bright AF
    • Sneakers
  • highsnobiety squarespace not in london
    Highsnobiety and Squarespace Talk the Business of Creativity for Not In London
    • Lifestyle
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.