The former San Francisco 49ers quarterback filed the application to trademark an illustration of his face with the US Patent and Trademark Office via his company Inked Flash on October 5. The application specified that he would like to use the logo on clothes, lampshades, cellphone cases, and in conjunction with “workshops and seminars in self-empowerment and awareness.”
In August, Kaepernick also filed a trademark for the phrase “I’m with Kap,” which was used in support of the player in the wake of his kneeling protests during the US national anthem at NFL games.
In September, Kaepernick controversially became one of the faces fronting Nike’s “Just Do It” marketing campaign. Kaepernick’s ad showed his face with a caption reading, “Believe in something. Even if it means sacrificing everything,” referencing his decision to protest against racial injustice during the anthem, sparking anger and ultimately costing him his football career.
Would you buy a lampshade with Kaepernick’s face on it? Let us know in the comments.
Now, read why Nike’s Colin Kaepernick campaign was equal parts strategic and progressive.