This post was updated on March 9, 2022

Brand: Concepts x Nike

Model: Air Max 1 SP

Release Date: March 12

Price: $170

Buy: Online at Concepts

Editor's Notes: The 35th anniversary of the Nike Air Max 1 is well underway. After months of rumors and speculation, Concepts' "Heavy" collaboration is finally on the horizon. Following collaborations with CLOT and Patta last year, Concepts is the next long-time Swoosh partner to be bringing their expertise to the Air Max 1.

Concepts — best known for its collaborations on the Nike Dunk and Kyrie Irving’s signature sneakers — has created one of the wildest takes on the AM1 we've seen in recent history. Taking a more is more approach to the design, the pair utilizes a patchwork of different materials and patterns. These include denim, embroidery, camouflage, floral, and bandana prints to name a few.

Official images and a solid release date follow a series of leaks, including initial on-foot and product images of the "Heavy" colorway alongside a second pair, which leaked online courtesy of DeadKickz.

The upcoming release serves as a sequel to the "Mellow" colorway that was released last week. Originally, this pair was showcased online by Concepts' Deon Point and Annie Morgan via IG, as the final part of a three-piece pack.

Currently, there's no word on when the third colorway, which is characterized by a strong purple paisley mudguard, will be released – but we'll be sure to keep you updated.

To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.

What To Read Next

  • Image on Highsnobiety

    Nike Looks Set to Snatch the World Cup

  • Image on Highsnobiety

    A Moment For Tyler, the Creator's Cozy Puffer 'Fit

  • Image on Highsnobiety

    Spider-Man: Across the Spider-Verse Glitches the Air Jordan 1

  • Image on Highsnobiety

    OUR LEGACY's British Escapades Continue With Baracuta

  • Image on Highsnobiety

    A Scroll Through Rihanna & A$AP Rocky's Best Couple 'Fits

  • mr porter sale

    Take Half off MR PORTER's MR P. Line Here

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.