On Thursday, December 1, adidas will be opening the doors to its new, New York City flagship, located on the corner of Fifth Avenue and 46th Street. In celebration of the much-hyped occasion, the brand will be releasing a selection of new footwear and apparel, as well as allowing patrons to customize the Ultra Boost.
Through miadidas, those in attendance will have the opportunity to personalize the ever-popular Ultra Boost for the first time ever. A range of NYC-specific color options and details will be made available, as there will be a limited number of Ultra Boosts for customers to customize between 11 a.m. to 8 p.m. ET on Thursday.
In addition to the Ultra Boost customization, adidas will also be debuting James Harden's new Harden Vol. 1 sneaker, as well as coinciding apparel styles.
A limited number of the coveted "Triple Black" Ultra Boost will be launched via adidas's Confirmed App, with signups running on November 28 and November 29. Pickup will follow on December 1.
Lastly, limited pairs of the brand's Ultra Boost Uncaged Parley, now sold out worldwide, will be available exclusively at the adidas New York Flagship location on opening day.
Again, adidas's new NYC flagship opens its doors to the public on Thursday, December 1.
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