It's all Gucci for Alessandro Michele, who has ensured that the luxury house's 100th anniversary is nothing but headlines aplenty. In the past month alone, Gucci and Balenciaga's "Hacking Lab" set the internet ablaze while Harry Styles and James Corden's faux talk show capped Guccifest with a welcome dose of whimsy, ensuring a successful victory lap in Gucci's big year.
Remember when Gucci announced its plans to show seasonless collections? It's following through with a co-ed, calendar-free runway presentation to be held November 3 in Los Angeles, Gucci's first American presentation since Michele's first cruise collection back in 2015. This isn't exactly an unexpected turn of events though, as WWD points out that the COVID-19 pandemic interrupted the label's plans to hit San Francisco with its Cruise lineup back in May 2020.
Prior to abandoning the conventional fashion week schedule, Gucci often opened or closed the festivities of Milan Fashion Week. It occasionally strayed into Paris Fashion Week, however, but Gucci generally presented as a hometown hero until the pandemic shook up the world.
“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call," Michele wrote on Instagram when Gucci publicized its seasonless bent. "We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms."
The in-person LA runway will coincide with a major event primarily sponsored by Gucci: the 10th LACMA Art+Film Gala scheduled for November 6. It's a hugely optimistic move by the luxury label, which is betting big on the power of global vaccinations and ensuing herd immunity to normalize the world. Only then will "normal" human interactions return, hopefully without our "GG"-monogrammed face masks.