Jacquemus has been spending some time expanding his brand universe this year. With a rumored beauty brand on the way, a potential Nike collaboration in the works, a CBD beverage, and a VanMoof bike, Jacquemus is now also leaning into the power of kids.

Jacquemus isn't the only brand that has seen immense value in children's clothes and marketing – online retailers including SSENSE and Mytheresa have each spent time developing their respective kidswear offerings, and this year both The Row and Off-White™ launched pint-sized pieces.

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Bright fuschia has become synonymous with Simon Porte Jacquemus ever since he put on the now-iconic fashion show on a pink runway in a flower field, and his next release follows the same hue.

Ranging from logo tees and sweatsuits to socks, knitted sweaters, and more, the range is the perfect pop of color. The campaign features a handful of kids all dressed in Jacquemus' pink collection – some wearing adult – and it doesn't get much cuter than that.

There's something about seeing kids in designer clothes that is Instagram gold, and we already know that Jacquemus understands the power of social media – he's the king of dreamy aesthetics.

The Pink collection drops online tonight, November 30, on the Jacquemus website at 6 p.m. CET.

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