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As a followup to the recent “Runs in the Family” campaign starring Jaden Smith, Kawhi Leonard, Sadio Mane, Olympic sprinter Sydney Mclaughlin, pro skater Jamie Foy, and Indians shortstop Francisco Lindor, New Balance is detailing the stories of each one of its ambassadors, beginning with Jaden Smith. Jaden’s “Runs in the Family” spot marks the official start to his partnership with the brand.

“As an iconic change-maker, Jaden exemplifies the New Balance brand philosophy of fearless independence,” the company said in a statement. “His convention-defying work in fashion and music, coupled with his dedication to philanthropy and environmental awareness, speak to larger global issues and how they impact his generation. He uses his platform to engage youth and encourages them to be their authentic selves.”

In the new advertisement, Smith touches on his vision for the future, while also discussing how his friends and family have played a pivotal role in keeping him grounded and inspired. Jaden is seen wearing the New Balance 997H and 997S in the clip, as you yourself can cop a pair here.

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