Over the weekend, Jon Wexler, vice president of entertainment and influencer marketing at adidas, and the man responsible for bringing Kanye West to the Three Stripes, called out notorious leak account Yeezy Mafia for spreading what he claimed was “fake news.” In a since-deleted tweet, Yeezy Mafia announced that adidas would be re-releasing the “Bred” YEEZY Boost 350 V2.
Wexler quoted the tweet, commenting “#FAKENEWS.” Although Yeezy Mafia deleted its tweet, Wexler has left his retweet up. Check out a screenshot from Wexler’s Instagram story below.
This isn’t the first time Yeezy Mafia has been called out, with Kim Kardashian West previously feuding with the account online. While Yeezy Mafia does get a lot of releases right, it’s not always completely accurate when it comes to release dates and colorways.
Wexler’s retweet is an example of the struggle between leak accounts and brands, which would prefer to announce sneaker drops on their own terms but have to combat leaks via social media.
If you would like to see more about adidas, check the video below.
To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.