Car collabs are so 2021 — it's all about the electric bike and scooter nowadays. Justin Bieber is setting the pace with his Vespa collab, the pop star's first-ever automotive collab.

Inspired by his love of scooting around Europe, Bieber designed his own Vespa Sprint, complete with helmet and traveling accessories.

"The first time I rode a Vespa was somewhere in Europe, probably either London or Paris," Bieber said. "I just remember seeing a Vespa and being like ‘I want to ride one of those.’"

Your Highsnobiety privacy settings have blocked this Instagram post.

Bieber has since been spotted riding Vespa's small scooters around the world, often without a helmet (what a rebel).

"Being able to express myself, whether it's through art, music, visuals, or aesthetics, being able to create something from nothing — it's a part of me," continued Bieber (though he could've been talking about his Vespa, his music, his wardrobe...).

"Ultimately the goal in creating and designing is always to put your own unique spin on things."

Well, Bieber's Vespa ain't the most dramatic spin but a spin it is indeed.

Available in three engine flavors (50cc, 125cc, and 150cc), Bieber's Vespa is intentionally pretty straightforward. As you can see, the Vespa is white with a few black accents, which lends (slight) visual weight to the illustrative flames that sit above its front and rear wheel wells.

Like Vespa's in-house Spring scooter, Bieber's collaborative design boasts a full-color digital display that syncs with smartphones to play tunes and tweak the hue of the LED lights. The scooter also, as usual, sits atop 12" rims.

Whether you dig Bieber's new ride or not, you can indulge in his collaborative Vespa driving merch, which includes gloves, a bag, and matching flame-printed helmet (reminder to Justin: put it on while driving!).

Bieber isn't the first celeb to put his stamp on one of Vespa's scooters: Dior, colette, Armani, and Sean Wotherspoon have all taken a stab at the pint-sized rides.

In an era where celebs are big on electric vehicles — and, especially for city-dwellers, car alternatives — the flood gates are wide open for many more automobile collabs that don't involve cars.

Justin Bieber's £4,000 and £5,100 (about $5,200 and $6,600) Vespa Spring collab launches April 18 in the US and April 20 in Europe through select scooter outlets. For the specifics, like the price and product rollout, you've gotta sign up on Vespa's website.

We Recommend
  • Justin Bieber wears SKYLRK sneakers, his own sneaker brand
    Justin Bieber Might've Accidentally Revealed His New Streetwear Brand
    • Style
  • Justin Bieber Wearing a Hoodie With One Sleeve Dangling
    Can Someone Check On Justin Bieber?
    • Style
  • Justin Bieber & Hailey Bieber are seen wearing a leather jacekt, shirt, black pants, and Bottega Veneta boots and a cow-printed coat, blue jeans, and heels, respectively.
    Justin Bieber Unlearned Shirts & Started Dressing Better
    • Style
  • Justin & Hailey Bieber wear their 2023 Halloween costumes. Hailey is dressed in leather & Justin has a giraffe costume
    The Biebers Went as Total Opposites for Halloween
    • Style
  • Stassie & boyfriendJaden Hossler wearing Drew House merch out at night to meet Justin & Hailey Bieber
    Wearing Bieber Merch to Dine With the Biebers: Cool or Cringe?
    • Style
  • Image on Highsnobiety
What To Read Next
  • Sha'Carri Richardson holding Jacquemus' black leather Nike Swoosh handbag
    Jacquemus' Latest Nike Collab Is Swoosh Genius
    • Style
  • tracee ellis ross asics sneakers
    Tracee Ellis Ross' ASICS Game Is Strong
    • Sneakers
  • avavav fw24
    AVAVAV FW24 Was So Trash
    • Style
  • Tyler the Creator x LV
    Tyler, the Creator For Pharrell's LV Is a Stroke of Brilliance
    • Style
  • new balance 1000 sneaker 2024
    New Balance Is Back With Another Solid Sneaker Revival
    • Sneakers
  • City Girls' JT attends Diesel's Fall/Winter 2024 runway show in Milan
    City Girls' JT Did Diesel, McDonald's Wings & a Symphony With Solange
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.