Kanye West has made a string of announcements today, most recently teasing his new YEEZY SUPPLY website designed in collaboration with Nick Knight. As debuted by Fast Company, the site introduces YEEZY customers to a new interactive shopping experience.
YEEZY SUPPLY, which is home to Kanye’s YEEZY products, will soon allow shoppers to choose styles and put them on a 3D model. The model will then walk the screen to give a better picture of what the garments look like.
“We were trying to make the internet a more humane place,” Knight told Fast Company. “We’ve gotten used to the internet being a flat, two-dimensional place. But the internet is also this amazing tool that connects everybody in the world: What if we could use it to get to know the people we are looking at on the screen?”
The 3D YEEZY models are meant to look like video game avatars, although they are real-life people with varying body types. You’ll be able to pick your own model, choosing from nurses, firefighters, and school teachers, for example. The website will even provide you with background info on the models, such as favorite foods and noteworthy life experiences.
The new YEEZY SUPPLY website will arrive as countless other brands and retailers continue to experiment with e-commerce in hopes of standing out. Kanye has ultimately decided to stray away from flat photography and opt for 3D imagery.
“Humans have created art in every medium we have encountered, but we have yet to see an art form emerge from the internet,” Knight added. “Why shouldn’t the great art of the internet emerge from an e-commerce website?”
Press play below to hear Knight discuss West’s revamped YEEZY SUPPLY website. You can also visit Fast Company for more details.