Double Tap to Zoom

California toy company MGA Entertainment has preemptively sued Louis Vuitton to prevent the storied French fashion house from taking any action that might interfere with sales of its Pooey Puitton toy purse, The Business of Fashion reports.

Your Highsnobiety privacy settings have blocked this Instagram post.

Pooey Puitton is a slime-filled, poop-shaped purse with handles and eyes. In its complaint filed at a Los Angeles federal court last Friday, MGA Entertainment stated that nobody would be likely to confuse the feces-shaped $60 plastic handbag with a real Louis Vuitton bag.

On the contrary, MGA Entertainment said that the product is intended "to criticize or comment upon the rich and famous, the Louis Vuitton name, the LV marks, and on their conspicuous consumption."

The toy company rejects the notion it has infringed Louis Vuitton's intellectual property rights and claims the Pooey Puitton is "protected parody and fair use."

Now, watch Beyoncé slay in her 2018 recap video

We Recommend
  • We've Reached Peak Double-Knee Pant
  • An Ex-Apple Designer & Louis Vuitton Invented a New Kind of Suitcase (EXCLUSIVE)
  • WTF Is Pop Luxury? Let Louis Vuitton Explain
  • Why Are Fashion Brands Culturemogging the Venice Biennale?
  • Travel Accessories to Flex Hard With in the Departure Lounge
What To Read Next
  • adidas’ Iconic Cleat Gets a Glow-in-the-Dark Refit
  • New Balance's Savory Slim Sneaker Is the Real Salt Bae
  • This Ain’t Crocs x Toy Story’s First Rodeo
  • New Balance’s Icy Dad Sneaker Goes off the Deep End (In a Good Way)
  • Nike's Luxe Tennis Sneaker Is the Master of Minimalism
  • This Might Be Nike's Plushest Sneaker Yet