lyst hottest menswear brand sneaker 2018 Balenciaga Gucci

Lyst, a platform that tracks searches, sales, and page views at multiple high-end online retailers to determine the most popular brands and products, has told GQ the identity of 2018’s most popular menswear brand and hottest sneaker.

Gucci is the most searched brand by male shoppers, ahead of Nike and OFF-WHITE, which come in second and third respectively. The top 10 is as follows:

1. Gucci
2. Nike
4. Balenciaga
5. Polo Ralph Lauren
6. adidas
7. Supreme
8. Stone Island
9. Givenchy
10. Saint Laurent

When it comes to sneakers, Balenciaga’s Triple S, the king of chunky sneakers, reigns supreme. High-fashion sneakers in general enjoyed a strong showing. Elsewhere, Nike and adidas have two sneakers each in the list, including one YEEZY. The full list is as follows:

1. Balenciaga Triple S
2. Nike Air VaporMax
3. Golden Goose Deluxe Brand Superstar
4. adidas Originals YEEZY Boost 350 V2
5. Balenciaga Speed
6. Nike Air Max 97
7. Gucci Ace
8. adidas NMD
9. Giuseppe Zanotti Kriss
10. Reebok Club C

Lyst’s findings also showed that men are spending more money on goods than ever. Men spent an average of $259.07 on a single item, with sneaker spending up from an average $120 last year to $253.18 now.

For a full breakdown of the data, head to GQ’s article here.

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