Highsnobiety

Getting a fresh pair of suede sneakers wet is soul wrenching. Soul destroying, in fact. Whether it’s a singular drop or a bucket-load of rain water, that plush, smooth suede is never getting back to its prime, no matter how much waterproof spray you’ve coated them in.

A regular victim of such a heinous crime is PUMA’s Suede VTG, a sneaker that when fresh looks slick, yet one drop of dampness and they’re basically dead meat.

Luckily this season Japanese label nanamica is righting PUMA’s wrongs by dousing the classic silhouette in a protective coat of GORE-TEX, for a two-piece capsule that’s set to drop at the Japanese brand’s website imminently.

It’s a well-known fact that something is made instantly better with a healthy splash of GORE-TEX, so that it’s taken so long for this to happen is pretty much a crime in itself.

Aesthetically, the new-look Suede VTG is exactly what you’d expect from nanamica. In-keeping with its timeless and neutral design concept, each sneaker adorns monotone looks of “Parisian Night” and “Vintage Khaki” respectively, with subtle co-branding on the tongue and at the rear for good measure.

For PUMA, collaborations aren’t anything new after teaming up with the likes of Butter Goods, AMI, and Liberty, to name a few, already this year.

Similarly nanamica is no stranger to a link-up, with The North Face Purple Label and MONOCLE having their say on signature brand pieces in recent months.

While at first glance nanamica x PUMA might look like any other Suede VTG aesthetically, functionally it’s leagues above because, as we know, everything is made better with a splash of GORE-TEX.

We Recommend
  • japanese clothing brands
    38 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • german clothing brands
    22 German Clothing Brands Every Highsnobiety Reader Should Know
    • Style
  • nike x AMBUSH
    Nike x AMBUSH's Air Adjust Force Is Half Price Here
    • Sneakers
  • Image on Highsnobiety
    These Classic Sneakers Should Be in Every Wardrobe
    • Sneakers
  • Image on Highsnobiety
    The Best Retro Basketball Shoes to Shop Now
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • A photograph of Carhartt WIP's New Balance 990v6 shoe collaboration
    New Balance Can't Keep Getting Away With This
    • Sneakers
  • Goldwin & Baracuta have collaborated for Fall/Winter 2023.
    Goldwin Lends Baracuta Its GORE-TEX
    • Style
  • Rami Malek & Emma Corrin at Miu Miu's SS24 Paris Fashion Week afterparty.
    Fashion Has a New It Couple
    • Style
  • Yohji Yamamoto's Y-3 adidas Stan Smith is landing for Fall/Winter 2023.
    Y-3's Stan Smith Is For the Minimalists
    • Sneakers
  • Rabanne H&M collab
    It's True: Rabanne Is H&M's Next Designer Collaborator
    • Style
  • Image on Highsnobiety
    Che Sorpresa! New Balance's 991 Finally Has a Sequel
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.