Highsnobiety
Double Tap to Zoom

Not only has Netflix been shaking up the film industry with its original movies, the premier streaming service that offers a wide variety of award-winning TV shows, documentaries, and movies, has now been rated as the most popular way for people to watch TV, according to a recent survey by investment firm Cowen & Co..

As the bar graph shows, Netflix beats out cable and broadcast TV, while other streaming services like YouTube, Hulu and Amazon Prime Video are trailing far behind. In addition, the lead doesn't change, but only gets wider when factoring in the younger demographic.

That first chart is for all TV watchers, and the question was, "Which platforms do you use most often to view video content on TV?" For all ages, Netflix’s victory topped at 27 percent, with basic cable closely following behind at 20 percent and then broadcast at 18 percent.

For the second chart, 2,500 U.S. adults ages 18 through 34 were surveyed in May, and Netflix’s lead widens to 39.7 percent to beat out YouTube’s 17 percent, while basic cable trails farther at 12.6 percent.

The streaming giant is poised to stay on the lead with its huge push to original content, including the announcement of its biggest film production yet featuring Ryan Reynolds and Michael Bay.

In related news, Netflix is expanding its interactive content.

We Recommend
  • You Can Now Control the Sands of Time (Literally)
  • From New Balance to Louis Vuitton, the Seven Best Sneakers to Cop Right Now
  • Martine Rose Made Nike's Craziest Shox Hybrid. Now, It's Back
  • Remember the adidas Gazelle? It's Quiet Luxury Shoe Now
  • From New Balance to Crocs, the Seven Best Sneakers to Cop Right Now
What To Read Next
  • Grandma’s Crochet Pattern on adidas’ Hottest Sneakers
  • adidas' Football-Flavored Skate Shoe Enters Its Most Classic & Luxe Form
  • Two Masters of GORE-TEX Footwear, One Chunky Boat Shoe
  • An Artful Nike Dunk, Decked Out in Handmade Harris Tweed
  • Can You Make a Parisian Souvenir Shop Cool? Pigalle Says, Yes
  • Slawn and HUGO Unveil New High Octane Collab In London