Not only has Netflix been shaking up the film industry with its original movies, the premier streaming service that offers a wide variety of award-winning TV shows, documentaries, and movies, has now been rated as the most popular way for people to watch TV, according to a recent survey by investment firm Cowen & Co..
As the bar graph shows, Netflix beats out cable and broadcast TV, while other streaming services like YouTube, Hulu and Amazon Prime Video are trailing far behind. In addition, the lead doesn't change, but only gets wider when factoring in the younger demographic.
That first chart is for all TV watchers, and the question was, "Which platforms do you use most often to view video content on TV?" For all ages, Netflix’s victory topped at 27 percent, with basic cable closely following behind at 20 percent and then broadcast at 18 percent.
For the second chart, 2,500 U.S. adults ages 18 through 34 were surveyed in May, and Netflix’s lead widens to 39.7 percent to beat out YouTube’s 17 percent, while basic cable trails farther at 12.6 percent.
The streaming giant is poised to stay on the lead with its huge push to original content, including the announcement of its biggest film production yet featuring Ryan Reynolds and Michael Bay.
In related news, Netflix is expanding its interactive content.